BigCommerce: Not a tough call to make
Stapleton wanted an ecommerce system that was easy to manage, simple for things like customer service and one that provided a way to implement everything in as few instances as possible. The company looked at BigCommerce, Salesforce Commerce Cloud, Shopify and also considered building its own custom headless solution. But in the end, BigCommerce was selected and Bullitt Group built out all 26 of its Cat storefronts on 3 instances of BigCommerce completely in-house. “It [BigCommerce] was inherently easier to us,” Stapleton said.
One of the main reasons Bullitt Group switched to BigCommerce was not so much for its CMS and storefront offering, but actually the multi-storefront capabilities behind it. “We needed a system where we didn’t have to flip back and forth between multiple different instances to change things. BigCommerce was that system,” said Stapleton.
Bullitt Group was able to connect multiple unique storefronts to a single store in order to power localised experiences for its shoppers. Using multi-storefront meant that Bullitt Group could manage everything from promotions, product listings and pricing to invoicing in a customer's native language.
“With Shopify, we were limited on the number of languages we could use and the number of API calls we could make. So for us it just made sense to have everything inside of one platform and be able to move things forward quickly, which is very important in this quick and constantly changing world of rugged smartphones,” said Stapleton.
Bullitt Group did not have the need to use many apps, but the company decided to use both Mailchimp and Hubspot to stay in touch with its B2C and B2B customers, respectively.
Several of BigCommerce’s specialised services have been involved in Bullitt Group’s pre-launch and post-launch success, including:
- Solutions Architect—to ensure its infrastructure would be set up properly
- Implementation Project Manager—to assist the company in getting to launch on time and with as little hassle as possible
- Customer Success Manager—to get insights to advance its ecommerce strategies and business goals for continued success over the months and years to come
- B2B Customer Relationship Management (CRM)
- Implementation Project Manager
- Solutions Architect
- Customer Success Manager