Putting the Pieces Together
Yeti Cycles researched Magento 2, Shopify, Salesforce Commerce Cloud and BigCommerce. It considered a move from Magento 1 to Magento 2, but based on price, API and high regards from their web consultant, ZaneRay, BigCommerce was selected as its new ecommerce platform.
With the website project, Yeti Cycles set out to create an immersive experience that struck the right balance between engagement and ecommerce performance. This required a solid back-end and a versatile front-end interface.
“For a mid-market enterprise level brand, BigCommerce was the first recommendation once the decision to go headless was made. This was primarily due to the API availability for the majority of BigCommerce catalog features. We knew we could achieve all of the front-end design functionality with BigCommerce's support of the headless infrastructure,” said Kirk Cornelius, Strategic Director at the ZaneRay Group.
Yeti Cycles desired to build its new site on a single back-end platform to improve usability and give more control to its internal team. Criteria included the ability to create and update pages that were on brand, yet also allowed for flexibility to determine how the pages came together for an engaging customer experience. The ability to access improved analytics and tracking were part of the criteria as well. The data would enable more ecommerce-centric initiatives and facilitate a better understanding of how customers use Yeti Cycles’ site to inform future business decisions.
“BigCommerce helped us move away from operating on multiple back-end systems that didn’t talk to each other well and, at times led to a less than ideal consumer experience. Being on just one platform creates a much more seamless experience for the consumer,” said Jackson.
Yeti Cycles will continue to sell bikes via a dealer-based mode. However, enhancements made on the bike pages now support a rich brand experience and help consumers identify their local brick and mortar stores or online retailers to purchase bikes.
The company does sell its line of technical and casual apparel and parts direct to consumers. And thanks to ShipperHQ, Yeti Cycles is able to meet all its requirements for shipping without having to use a custom solution.
- Enterprise Resource Planning (ERP)
- Product Information Management (PIM)
- Enterprise Service Bus (ESB)
- Customer Relationship Management (CRM)
“BigCommerce is very flexible and has a number of out of the box features that met our needs including an API that allows for critical integrations,” said Jackson. “Right now we are primarily using BigCommerce for its shopping cart and order processing. However, the headless content management system (CMS) and a product information management system (PIM) created the need for us to work with a flexible API and BigCommerce provides exactly what we need.”
“For a mid-market enterprise level brand, BigCommerce was the first recommendation once the decision to go headless was made.”
STRATEGIC DIRECTOR, ZANERAY GROUP
“However, the headless content management system (CMS) and a product information management system (PIM) created the need for us to work with a flexible API and BigCommerce provides exactly what we need.”
DIRECTOR OF MARKETING, YETI CYCLES