BigCommerce benefit: Superior performance and 24/7 support
In the years prior to the collaboration with Beyoncé, Burnet couldn’t have foreseen that her products would eventually be in such high demand. Yet she knew she wanted her business to be prepared for that type of growth. So she invested early in finding a scalable solution for the company’s online store. The platform had to be robust enough that Flash Tattoos wasn’t forced to replatform as it grew, something they had already experienced with their first online store.
“We quickly found out that our initial platform didn’t fit our needs since it wasn’t oriented towards ecommerce,” said Burnet. “Reviewing orders became difficult and time consuming, and it was clear that it wasn’t a long-term solution that could grow with our business.”
After testing several other platforms such as Shopify and Magento, in early 2014 Flash Tattoos decided to migrate to BigCommerce. Since then, it has grown more than 100% year over year.
Launching the Beyoncé collection, a project nine months in the making, required the company to plan for every possible scenario: ranging from ordering appropriate inventory amounts to ensuring its website was prepared for the expected spike in traffic. The exhaustive preparation wasn’t in vain; after launching the collection, the site experienced 10x its normal traffic.
Working closely with BigCommerce, Flash Tattoos was able to work through all of the anticipated technical issues well before launch. That allowed the team to focus on executing other aspects, such as its successful #BeyoncexFlashTattoos social campaign.