The Hincapie success story
Hincapie Sportswear first launched in 2002, but the brand was two generations in the making. The story starts in the early 80s, when Rich and George Hincapie’s father introduced them to the sport he loved - cycling. Both boys began racing at the age of 8, and George quickly made a name for himself as a junior cyclist. He went on to join the professional ranks, competing 17 times in the Tour de France and winning three U.S. National Road Race Championships. Rich went the college route, also managing cycling events and eventually opening Hincapie Sportswear.
“The Hincapie brand is truly a family story,” says Taylor Vandiver, Creative Director at Hincapie. “In addition to Rich and George running the business with the support of their father, all of the sportswear apparel is manufactured in our factory in Medellin, Colombia, run by Rich and George’s uncle Jorge and aunt Mari.”
Sales quickly grew, and the team knew it was time to take the family business from a side project to a scalable business. That’s what led them to BigCommerce.
Future-proofing for long-term success
As told to BigCommerce by Taylor Vandiver, Creative Director, shop.hincapie.com
We were previously on a custom cart that a former employee built to integrate with our ERP, NetSuite. With a custom build, after the person who built it leaves the company, you typically lose all support for that technology –– and that’s what happened to us.
So, with our developer gone, we needed a new ecommerce platform. We knew we didn’t want another custom build due to the situation we were already in, and we also knew that we needed something that would integrate well with NetSuite.
We explored Shopify, WooCommerce and Magento, but gravitated to BigCommerce after speaking with one of its partners, Patchworks, which had developed a direct integration with NetSuite. This review from Patchworks plus the features BigCommerce offers natively, was impossible to pass up given the great price point.
Of the platforms we evaluated, BigCommerce gave us the most flexibility, combining great built-in functionality with the extensibility we wanted. We ultimately chose BigCommerce over Shopify because of the built-in functionality that’s offered, whereas with Shopify, everything is an add-on. I liked that BigCommerce built core capabilities into the platform so that I wouldn’t have to just keep buying third-party extensions like I would on Shopify.
After learning more about the platform I felt more comfortable growing our brand on BigCommerce for years to come.